das sich selbst verwertende lyrische etwas (widdertwin) wrote in linguaphiles,
das sich selbst verwertende lyrische etwas
widdertwin
linguaphiles

Brand names seeping into the lexicon

Is there a word for when a trademarked name works its way into a language as the general word used for that item? A few examples in English I can think of are Bandaid, Kleenex, and Thermos. In German there's Tempotuch (a brand of pocket-sized tissue packs) and a few others. Is it just a subset of metonymy, or is this something entirely different? I'm also curious about examples from other languages.
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