How would you translate "лох" from Russian into other languages

Лох
is a loser who does not have enough money to buy an expensive mobile phone for his mistress
OR
is a loser who does not have a mistress.
OR
pays too much money to buy mobile phone for his mistress but could bought cheaper phone
OR
buys the cheapest vacation package and goes to Turkey instead of French mountain resort
OR
buys the expensive package but could cheaper one since this mistress or wife does not deserve such expensive package
OR
drives a cheap car
OR
drives too expensive car which is more expensive then he can afford
OR
easy to be cheated by travel sale agents or supermarket sale persons