Tani (T.S. "Marble" Harriet) (mewtopia) wrote in linguaphiles,
Tani (T.S. "Marble" Harriet)
mewtopia
linguaphiles

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Advertisement Speak

As a non-linguistics student, I'm not sure the technical word I'm looking for here, but I was wondering if anyone knew of research or study on the intonation used in advertisements.

You know, those really bubbly radio ads about a jumpin' party on the beach, the latest iPod giveaway, or ads on TV promoting Cillit Bang! (that's probably a UK thing...). Obviously it's not the way one would speak in everyday life, yet it's not simply 'enthusiastic speak' either. Does anyone know what I'm getting at?
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  • The extended etymology for Ego, Εγώ ( I )

    The Oxford Etymologic Dictionary (OED) considers Ego / I as if it were a self-standing word developed within the Germanic and 'Indo-European'…

  • THE AGE OF A WORD

    Words get their birth and die out. The life expectancy, the vitality of each word depends on the need for it and on its ease 'in circulation'. Words…

  • ЛАВР, LAURUS, LAUREL and its related words

    Laurus, Laurel  leaves have been used since time immemorial as a talisman to  protect against the evil eye and damage: "... Laurel leaves…