Tani (T.S. "Marble" Harriet) (mewtopia) wrote in linguaphiles,
Tani (T.S. "Marble" Harriet)
mewtopia
linguaphiles

Advertisement Speak

As a non-linguistics student, I'm not sure the technical word I'm looking for here, but I was wondering if anyone knew of research or study on the intonation used in advertisements.

You know, those really bubbly radio ads about a jumpin' party on the beach, the latest iPod giveaway, or ads on TV promoting Cillit Bang! (that's probably a UK thing...). Obviously it's not the way one would speak in everyday life, yet it's not simply 'enthusiastic speak' either. Does anyone know what I'm getting at?
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