You see a juicy story advertised on the cover of a magazine but even when you literally comb through the mag there is
a) not a trace of it
b) a small story with the juicy headline but it's not about the same subject as the headline (what a badly composed sentence, I'm sorry...)
c) the article in question is two lines long.
It's annoying! I was dying to find out "my sexy weight" but the damn Cosmopolitan wouldn't reveal this to me.