September 14th, 2012

Quote: dark and stormy night

Question about the Organon model

Hey all!

I have a problem with Bühler's Organon model and it was pointed out to me that this community might be able to help me.

Bühler writes in his explanation of the model:

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And I'm not sure I understand what he's getting at here. For one thing the part I bolded. When he talks about the three moments, does he mean the symbol/symptom/signal trinity he mentions later on?
And I don't understand what he means with Zeichen in this context. Does he mean the meaning of the utterance? I don't think I've ever heard sign used in the context of sentences, only for words.
And at the end when he talks about the lines I don't really see how that explains why he used so many lines. Is it because there can be more than one self-relevation about the sender or more than one appeal to the receiver?

If anyone could help me out that would be great!

(Edit because html doesn't work in cuts.)
Toulouse cross

Russian word (name?) in Charushin print

I'd like to know what is the word below this adorable drawing of a bear cub by the 1920s Russian illustrator Yevgeny Ivanovich Charushin. I only have a tiny pocket Russian dictionary which doesn't list it. If the drawing comes from one of Charushin's books, of course it could be the name of the cub, not a 'word', as such, at all. 

Edited to add: thanks to everyone who replied for your help!